Adidas Japan Adizero LAB Adizero vs MiniSkirt Commercial Song Commissioned Track by Grand Funk.

For its first challenge at the adizero LAB, they test the super lightweight adizero runners against the unsuspecting miniskirt. The result is a humorous and the unorthodox testing method proves to be successful.

Adidas Japan Adizero LAB Adizero vs MiniSkirt Commercial
Song: Commissioned Track by Grand Funk
Model: Kurosawa Yurika (黒澤ゆりか)

Technology of lightness. Art of speed...
A super fast sprinter is pit against a fashion lineup in a highly unusual speed test.
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Advertising Agency: TBWA, Hakuhodo, Japan
Executive Creative Director: Kazoo Sato
Associate Creative Director: Hideyuki Tanaka
Art Director: Katsuhiro Shimizu
Copywriter: Masaharu Kumagai
Digital: Kaname Aratame
AE: Taro Sato
Production: Aoi Advertising Promotion Inc.
Producer: Shunsuke Nakamura
Production Manager: Keiji Komatsu
Director: Yuichi Kodama
Music: Grand Funk