Volkswagen MILK RUN Commercial Song dry by Acetate Zero.

Volkswagen asked us for a new brand ad that would appeal to a diverse array of New Zealanders while showcasing a broad range of Volkswagen models, including the highly anticipated new Amarok ute.

Volkswagen: MILK RUN Commercial (New Zealand)
Song: dry by Acetate Zero

Credits:
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Senior Art Director: Gavin Siakimotu
Senior Copywriter: Natalie Knight
Managing Partner: Scott Wallace
Executive Producer: Judy Thompson
TV Producers: Chloe Sutherland, Tania Jeram
Production: Robber's Dog
Director: Sam Peacocke
Producer: Anna Stuart
Director of Photography: Ian McCarroll
Editor: Richard Learoyd
Online: Digital Post: Paul Dickinson
Music: Dry by Acetate Zero
Sound: Liquid Studios

We were asked to bring to life the idea that 'There's a Volkswagen to suit everyone' and found that, despite underlying differences between each model, there was an undeniable commonality among the consumer experience with the car.

Song: dry by Acetate Zero
Released: Apr 3, 2009 (From the Album Hesitation Blues)
Buy the song on Amazon here.

Every car sporting the VW badge exhibits a shared philosophy of innovation, responsibility and safety, all values that are quintessential to Volkswagen and to New Zealand drivers. Read more >>


Song: dry by Acetate Zero
Release: September 28, 2010 (From the Album Hesitation Blues)
Label: Arbouse recordings
Genres: Alternative Rock