Levi’s Go Forth with Legacy Commercial Song Anjos by Julianna Barwick.

It's every person's legacy to make the world more to their liking. Now is our time. Go Forth!

Levi's: Go Forth Levis Legacy Commercial
Song: Anjos by Julianna Barwick


Lyrics used in the commercial
Your life is your life
don’t let it be clubbed into dank submission.
Be on the watch.

There are ways out.
There is a light somewhere.

It may not be much light but
it beats the darkness.
Be on the watch.

The gods will offer you chances.
Know them.
Take them.

You can’t beat death but
you can beat death in life, sometimes.

And the more often you learn to do it,
the more light there will be.

Your life is your life.
Know it while you have it.

You are marvelous
the gods wait to delight
in you.

Song: Anjos by Julianna Barwick
Release: Jan 1, 2009
Buy the song on Amazon here.

Part of a new global campaign from W+K that promotes the Levi's Fall collection.

Levi's Now is our TIME! launch in Berlin Vhils explosion Commercial
Song: Commissioned Track by Orelha Negra

Levis TO WORK Commercial Song Vorspiel by Richard Wagner.

For the launch of the Workwear Collection, Wieden + Kennedy and Levi's partnered with Braddock, Pennsylvania, a broken steel town struggling to reinvent itself.

Levis: TO WORK Commercial
Song: Vorspiel by Richard Wagner

We worked with Braddock Mayor John Fetterman to develop the idea and Levi's invested over one million dollars in the renovation of the community center, urban farm and the original Carnegie Library.

Song: Das Rheingold Vorspiel by Richard Wagner
Buy the song on Amazon here.

The result is a campaign that tells the stories of the people of the town. Only Braddock residents were used for the films, commercials and print, not models or actors.


Song: Wagner: Das Rheingold: Vorspiel by Richard Wagner
Performers: Orchestra del Teatro alla Scala di Milano
Conductors: Wilhelm Furtwangler
Release: October 14, 1997 (From the Album Das Rheingold)
Label: Opera D'Oro
Genres: Classical