TAC Campaign 20 year Anniversary retrospective montage Commercial Song Everybody Hurts by R.E.M.

On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by last year 2008 it had fallen to 303.

TAC Campaign: 20 year Anniversary retrospective montage Commercial (2009)
Song: Everybody Hurts by R.E.M.


Lyrics used in the commercial
When the day is long and the night, the night is yours alone,
When you're sure you've had enough of this life, well hang on
Don't let yourself go, 'cause everybody cries and everybody hurts sometimes

Sometimes everything is wrong Now it's time to sing along
When your day is night alone (hold on, hold on)
If you feel like letting go (hold on)
When you think you've had too much of this life, well hang on... ...

A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.

Music video by R.E.M. performing Everybody Hurts. (C) 2009 Warner Bros Records.

Song: Everybody Hurts by R.E.M.
Released: 15 April 1993 (From the album Automatic for the People)
Buy the song on Amazon here.

This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyones sake; please, drive safely. Learn more