Nike Women Make Yourself Athlete Team Commercial Song Don't Give Up by Noisettes.

Nike ignited the Make Yourself movement to inspire and motivate women everywhere to achieve their goals and become the best ‘versions’ of themselves, whatever this may be: fit, proud, fast, healthy, strong or beautiful...

Nike Women: Make Yourself Athlete Team Commercial
Song: Don't Give Up by Noisettes


Lyrics used in the commercial
Sometimes they'll want to cut you down
Betta scratch that itch cos the time is now
They tell you that you gotta have a heart of steel
If you want to keep up can you afford to feel?

When the system's wrong you gotta tear it down let it fall to the sea bed like a rusty crown
To the stars in the moonbeams glare Shackles on your feet gonna disappear

What if I tried to tell you to do what for
Can't you see baby life's knocking right at your door
Oooh I just don't know for sure.
What if I tried to tell you to do what for

Don't give up don't give up
Don't give up don't give up
Don't give up don't give up
Don't give up don't give up... ...

The team features USA track and field Olympian Allyson Felix, Chinese tennis player Li Na, Algerian- French dancer Sofia Boutella, British hurdler Perri Shakes-Drayton, Russian-born tennis star Maria Sharapova, USA goalkeeper Hope Solo and Australian surfer Laura Enever. Learn more

Song: Don't Give Up by Noisettes
Released: November 17, 2006 (From the album What's the Time Mr. Wolf?)
Buy the song on Amazon here.

Music video by Noisettes performing Don't Give Up (UK Version). (C) 2006 Universal Records, a Division of UMG Recordings, Inc. Under exclsuvie license in the U.S. to Low Altitude Recrods distributed by Fontana Distribution LLC.

Gatorade Allyson’s FIT Day Commercial Song Commissioned Track by Beacon Street Studios.

Getting up early is tough, but Allyson Felix does it to get her workout in. There's no better start to a fitness athlete's day.

Gatorade: Allyson's FIT Day Commercial
Song: Commissioned Track by Beacon Street Studios

This spot takes us into Allyson's mindset as she journeys through her morning fitness routine. It's the before, during and after start of her fit day.


Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Director: Patrick O'Neill
Group Creative Directors: Brent Anderson, Steve Howard Creative Directors: Donna Lamar, Jayanta Jenkins
Copywriter: Michelle Lewis
Art Director: Chris MacNeil
Executive Producer: Sarah Patterson
Associate Producer: Matt Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Business Affairs Manager: KK Davis
Group Planning Director: Scott MacMaster
Worldwide Managing Director: Nick Drake
Account Director: Amy Farias
Management Supervisor: Jaclyn Corr
Account Executive: Chanel Arola
Sports Marketing Assistant Account Executive: Lexi Von der Lieth
Production Company: Park Pictures Director: Ellen Kuras
EP/Head of Production: Dinah Rodriguez Producer: Pat Frazier
Director of Photography: Ellen Kuras Production Designer: Jeff Mann
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Editor: Hank Corwin
Assistant Editors: Trevor Schulte, Heather Bartholomae, Jason Dopko
Visual FX: The Mill
Post Producer: Enca Kaul
Flame Artists: Billy Higgins, Phil Crowe, Tim Davies, Gareth Parr
Telecine: CO3
Colorist: Stefan Sonnenfeld
Telecine Producer: Rhubie Jovanov
Final Mix: Lime Studios
Mixer: Rohan Young, Mark Meyuhas, Dave Wagg Assistant
Mixer: Jeff Malen
Executive Producer: Jessica Locke
Company: Beacon Street Studios
Producer: Adrea Lavezzoli