Gatorade Allyson’s FIT Day Commercial Song Commissioned Track by Beacon Street Studios.

Getting up early is tough, but Allyson Felix does it to get her workout in. There's no better start to a fitness athlete's day.

Gatorade: Allyson's FIT Day Commercial
Song: Commissioned Track by Beacon Street Studios

This spot takes us into Allyson's mindset as she journeys through her morning fitness routine. It's the before, during and after start of her fit day.


Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Director: Patrick O'Neill
Group Creative Directors: Brent Anderson, Steve Howard Creative Directors: Donna Lamar, Jayanta Jenkins
Copywriter: Michelle Lewis
Art Director: Chris MacNeil
Executive Producer: Sarah Patterson
Associate Producer: Matt Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Business Affairs Manager: KK Davis
Group Planning Director: Scott MacMaster
Worldwide Managing Director: Nick Drake
Account Director: Amy Farias
Management Supervisor: Jaclyn Corr
Account Executive: Chanel Arola
Sports Marketing Assistant Account Executive: Lexi Von der Lieth
Production Company: Park Pictures Director: Ellen Kuras
EP/Head of Production: Dinah Rodriguez Producer: Pat Frazier
Director of Photography: Ellen Kuras Production Designer: Jeff Mann
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Editor: Hank Corwin
Assistant Editors: Trevor Schulte, Heather Bartholomae, Jason Dopko
Visual FX: The Mill
Post Producer: Enca Kaul
Flame Artists: Billy Higgins, Phil Crowe, Tim Davies, Gareth Parr
Telecine: CO3
Colorist: Stefan Sonnenfeld
Telecine Producer: Rhubie Jovanov
Final Mix: Lime Studios
Mixer: Rohan Young, Mark Meyuhas, Dave Wagg Assistant
Mixer: Jeff Malen
Executive Producer: Jessica Locke
Company: Beacon Street Studios
Producer: Adrea Lavezzoli