Birds Eye It's Always Vegetable Season Commercial Original Song by Andy Cabic.

Campaign with a kick-off event in New York City's Union Square, featuring an unexpected vegetable farm in the snow.

Birds Eye: Snow Farm - It's Always Vegetable Season Commercial
Song: Original Song by Andy Cabic (Folk rock singer-songwriter, and lead member of the band Vetiver)


Not just any vegetable is good enough to be a Birds Eye® vegetable. We demand superior quality—just like you do. In fact, our standards, higher than those established by the USDA, are based on what our customers tell us they want most from frozen vegetables. All of our vegetables must provide the ultimate in taste, color, texture, and tenderness.

Song: Everyday by Vetiver
Released: Jan 1, 2009

Those guidelines influence every step in our growing and freezing process. It begins each winter when we invite the very best growers to join the Birds Eye family as our "master gardeners." They prepare their best fields and plant select seed varieties proven to yield Birds Eye quality (many seeds apply; few are chosen). Each crop is carefully tended, checked daily by Birds Eye field experts, and harvested at the peak of ripeness. Learn more