UGA PSA Skylab B Commercial Song Oh My Heart by R.E.M.

New University of Georgia PSA tv spot created by the Bulldog Collective.

UGA(University of Georgia): PSA - Skylab B Commercial
Song: Oh My Heart by R.E.M.

We’ve all seen the university PSA tv spots that air during NCAA sporting events and let’s be honest, most of them are generic and forgettable. Rather than sitting on the sidelines and joining the vocal critics of the previous year’s spot, Skylab-B stepped in and assembled an All-Star team of Atlanta-based marketing and production alumni, calling themselves the Bulldog Collective, to create a new spot for 2011. In addition, out of love for the University and for the town of Athens, they graciously donated their time to the project.


Lyrics used in the commercial
This place needs me here to start
This place is the beat of my heart

Oh my heart
Oh my heart
oh my heart
Oh my heart
Oh my heart
oh my heart

Music video by R.E.M. performing Oh My Heart. Directed by Jem Cohen. (C) 2011 R.E.M..

Song: Oh My Heart by R.E.M.
Released: February 1, 2011 (From the album Collapse into Now)
Buy the song on Amazon here.

A sneak preview of the spot was leaked out via the new Facebook UGA Chapel Bell page and when users “liked” the page they unlocked the spot which is set to debut during the Chick-Fil-A Kickoff Classic between UGA and Boise State on September 3rd. Skylab-B also approached legendary Athens band R.E.M. and convinced them to allow the use of their song ‘Oh My Heart” from their new album Collapse Into Now in the new tv spot. Skylab-B and the Bulldog Collective hopes the new spot will not only make Bulldogs everywhere proud, but will also raise the bar for University PSA spots across the board. Learn more