British Airways To Fly To Serve Commercial Original Song by Helen Jane Long.

British Airways is adopting its coat of arms motto "To fly. To serve" as the underpinning for a brand campaign that will be a "stake in the ground" for the airline.

British Airways: To Fly, To Serve Commercial
Song: Original Song by Helen Jane Long (British composer, Musician and Pianist)

The new campaign breaks on social media tomorrow and make its television debut on Channel 4 during Grand Designs. BBH and OgilvyOne have worked on the activity.

It targets premium passengers with a message of trust and reassurance drawing on British Airways’s heritage. The 90 second Commercial pays tribute to the early aviators and those pilots who followed them and “skimmed the edge of dreams". Learn more

British Airways: To Fly, To Serve Commercial making of
Song: Original Song by Helen Jane Long (British composer, Musician and Pianist)

From historically accurate fashions to CGI modelling of planes, this video showcases the attention to detail required for the new British Airways campaign ad and the many people involved in making the film. Learn more