Heineken Light The Snakeskin Jacket Commercial Song Commissioned Track by Human.

Heineken USA premiered new television advertising for the Heineken Light brand today, kicking-off a holistic summer marketing effort and debuting a new campaign under the "Be a Man of the World" platform. The film can also be viewed on Heineken's YouTube Channel and Facebook Page beginning today.

Heineken Light: The Snakeskin Jacket Commercial
Song: Commissioned Track by Human

Rather than settling for constantly mediocre instances and routines, the campaign celebrates consumers and their "occasionally perfect" experiences. While every occasion is not right for Heineken Light, the beer is a perfect fit for those situations that call for something a little more unique, special and upscale.

Credits:
W+K NEW YORK
Creative Directors: Stuart Jennings, Brandon Henderson
Copywriter: Brandon Henderson
Art Director: Stuart Jennings
Producer: Nick Setounski
Account Supervisor: Karla Stewart
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Agency Head of Content Production: Gary Krieg
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producer: Colleen O’Donnell
Producer: Jay Veal
Editorial Company: Cut + Run Editorial
Editor: Steve Gandolfi
Post Producer: Beth Fitzpatrick
Post Executive Producer: Rana Martin
VFX Company: Moving Pictures Company LA
VFX Supervisors: Michael Wynd, Jake Montgomery
Lead Flame: Jake Montgomery
Lead 3D: Michael Wynd
3D Animation: Ian Wilson
3D Texture/Lighting: Fred Durand
Nuke: Elliot Brennan
Nuke: Lisa Ryan
VFX Producer: Chris Harlowe
VFX Head of Production: Andrew Bell
Music: Human

The integrated campaign, created by Wieden+Kennedy New York, was developed in alignment with the award winning, global Heineken Lager "Legends" ad series ("The Entrance" and "The Date") created by the agency's Amsterdam office.

Our consumers formed an immediate and deep connection with the 'Man of the World' figures featured in the Heineken Lager films 'The Entrance' and 'The Date'," said Lesya Lysyj, Chief Marketing Officer, Heineken USA. "We worked closely with Wieden+Kennedy New York to ensure the Heineken Light ads inspired similar feelings of confidence and progressiveness while developing the creative to resonate with our uniquely American audience. Read more >>