Heineken Light The Handlebar Moustache Commercial Song Shostakovich: waltz 2 from jazz suite by Armonie Symphony Orchestra.

Heineken USA today announced the launch of "Handlebar Moustache," the second film in its new Heineken Light campaign that celebrates consumers' "occasionally perfect" experiences. The spot is the next step in a holistic marketing effort under the "Be a Man of the World" platform.

Heineken Light: The Handlebar Moustache Commercial
Song: Shostakovich: waltz 2 from jazz suite by Armonie Symphony Orchestra

"Handlebar Moustache" will officially premier on the Heineken(R) YouTube channel and Facebook page today and will begin appearing on national television the weekend of July 16th. The ad continues to reinforce the Heineken Brand's "Be a Man of the World" platform, following a unique, worldly character as he celebrates the occasion where his confidence and individuality shine through -- the type of occasion that calls for a Heineken Light.

from The Luzhin Defence by Marleen Gorris with John Turturro and Emily Watson
Song: Shostakovich: waltz 2 from jazz suite by Armonie Symphony Orchestra
Buy the song on Amazon here.

"Upscale, confident men know that not every product is right for every situation. Rather than trying to force our consumers to conform, we are reminding them that Heineken Light is perfect for those situations that are unique and special," said Lesya Lysyj, Chief Marketing Officer, Heineken USA. "We had a great time making this film and think its wit and unique message will really resonate with our target audience." Read more >>


Song: Shostakovich: waltz 2 from jazz suite by Armonie Symphony Orchestra
Composers: Dmitrij Dmitrievich Shostakovich
Original Release: August 1, 2009 (From the Album I grandi maestri: classical music vol.2)
Label: Idyllium
Genres: Classical