The broadcast spot for Target's "Cool Never Fades" campaign, this commercial highlights the fall 2011 Vintage Varsity collection, which is available only at Target®. California Soul performed by Marlena Shaw & Diplo.
Target Cool Never Fades: Downtown Los Angeles Commercial
Song: California Soul (Diplo Remix) by Marlena Shaw
Lyrics:
Like a sound you hear
That lingers in your ear
But you can't forget
From sundown to sunset
It's all in the air
You hear it everywhere
No matter what you do
It's gonna grab a hold on you
California soul, California soul
They say the sun comes up every morning
And if you listen carefully
The winds that ride on the high time
Whistle a melody
And so the people started to sing
And that's how the surf gave birth untold
California soul, California soul
When you hear the beat
You wanna pat your feet
And you've got to move
'Cause it's really such a groove
Puts a brand new kind of thinking in your mind
And you can't go wrong
'Cause you're groovin' all day long
California soul, California soul
They had the melody and the beat
But it still didn't seem complete
Until they saw two lovers kissin'
They knew just what was missin'
So happy they were rockin' and reelin'
Because they added that lovin' feeling
To California soul, California soul
California soul
California
California
California
Song: California Soul (Diplo Remix) by Marlena Shaw
Release: 2008
Diplo: Philadelphia-based American DJ
California Soul is a pop-soul tune written by Ashford & Simpson, issued originally as a single by American pop quintet The Fifth Dimension in late 1968. It was also covered by Motown vocal duo Marvin Gaye and Tammi Terrell the next year and was the duo's last single together when released in early 1970.
Song: California Soul by Marlena Shaw
Release: 1969 (From the Album The Spice of Life)
Buy the song on Amazon here.
Both the Fifth Dimension's version and the Gaye/Terrell version were modest charted hits. The original performed better reaching number twenty-five on the pop singles chart, while Marvin and Tammi's cover reached number fifty-six pop but never charted R&B. The duet was released after Terrell's tragic death from a brain tumor in March 1970.
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