Nike Basketball Lebron Rise Commercial Song Commissioned Track by Jan Hammer.

This isn't about what LeBron James has done, or hasn't done.

Nike Basketball: Lebron Rise Commercial
Song: Commissioned Track by Jan Hammer

This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.


Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officers: Dan Wieden, John Jay
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Alberto Ponte, Ryan O’rourke
Art Director: Taylor Twist
Copywriter: Caleb Jensen
Agency Producer: Erika Madison
Advertiser's Supervisors: Todd Pendleton, Meiwa Tei, Omar Johnson
Planners: Rebecca Stambanis, Chris Cummings
Account Supervisors: Karrelle Dixon, Alyssa Ramsey
Production Company: Imperial Woodpecker
Director: Stacy Wall
Producers: Doug Halbert, Dina Oberley
Editors: Robert Duffy, Healy Snow
Sound Design: Stimmung, Gus Koven, Jack Catlin, Ceinwyn Clark
Music: Jan Hammer
Post Production: Tony Smoller, James Allen, Rachel Kaminek