2012 Honda Civic Heritage Video feat. Dirty Vegas Commercial Song Today by Dirty Vegas.

In recognition of Honda's 9th Generation Civic, Tier10 Marketing has developed a "heritage" video, aimed to create a visual experience that best represents the theme: One Car. A Million Stories.

2012 Honda Civic Heritage Video feat. Dirty Vegas Commercial
Song: Today by Dirty Vegas
Buy the song on Amazon here.

The "Honda Civic" has gained notoriety because of its widespread demographic appeal and longevity. Tier10 celebrates this 9th Generation Civic by creating an integrated viral video campaign that explores the evolution of the Civic.


Song: Today by Dirty Vegas
Release: April 26, 2011
Label: Om Records
Genres: Dance & DJ

Tier10 Marketing's Creative Director Scott Rodgers explains, Personifying the Civic by instilling emotion was objective one. Bringing in a human element accomplishes two things: it promotes a generational feel and connects the Civic with it's far-reaching fan-base. Capturing the Civic's evolution in correlation with the various people featured in the video was key in attaining the correct tone. Read more >>