Axe Deodorant Jumpman Commercial Song Commissioned Track by A-Bomb Music.

Sweet Smell Not Sweaty is an integrated campaign that combines film, print, web and even a game of Facebook , called Sweet Moves. The commercial is the center of the campaign, called "Jumpman" showing a basketball player heading to give a buried, when faced with a nice surprise.

Axe: Sweet Smell Not Sweaty Commercial
Song: Commissioned Track by A-Bomb Music


Axe Shower Gel, Dark Temptation, 12-Ounce Bottle (Pack of 6) by Axe
Advertising Agency: BBH Singapore (BBH Asia Pacific)
Creative Director : Steve Elrick
Creatives: Paul Downs, Dave Thackray
Director: Luis Gerard
Agency TV Producer: Daphne Ng
Business Director: David Webster
Account Manager: Emah Zaini
Account Executive: Alexandra Moore
Production House: Lime Production
Post Production: Finito Films
Music composition: A-Bomb Music
Sound Design / Full Mix: The Gunnery

Creation of BBH Asia Pacific, produced by Lime Production and direction of Luis Gerard. The forms were photographed by Matt Hoyle, and the game was produced by Active, Singapore.

Axe: Noah’s Ark Commercial
Song: Specially Commissioned Track

Axe used Noah’s Ark as an inspiration for the new commercial 2012 in Mexico.
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