Audi A8 Goodnight Commercial Song Commissioned Track by Elias Arts.

The Audi A8 Commercial says goodnight to old luxury in this homage to a classic children's story.

Audi A8: Goodnight Commercial
Song: Commissioned Track by Elias Arts

It has a classical feel certainly, with the children’s choir and elements of Tchaikovsky, it lends it a feeling of age.

Adding to an already stellar line of commercials, Audi's new spot "Goodnight", cleverly questions what it means to be a luxury brand. As a camera moves through a garishly over-decorated mansion, objects that represent old fashioned comfort come to life, and are discarded in favor of sleek new technology; represented by the interior of the new Audi A8.


Brand: Audi
Agency: Venables Bell & Partners
Agency Country: USA
Agency Producer: Mandi Holdorf
Creative Director: Erich Pfeifer
Creative: Crockett Jeffers
Director: Daniel Kleinman
Production: Epoch Films; Rattling Stick
Producer: Johnnie Frankel
Director of Photography: Alwin Kuchler
Post Production: Framestore
Editor: Steve Gandolfi
Music: Elias Arts

The voice over echoes that of the famous book, "Goodnight Moon", the 1947 children's book by Margaret Wise Brown. Perhaps the voice recalls a nostalgia still felt by the target demographic, but also ushers in the idea of efficiency and style replacing the tenants of stodgy and excessively opulent luxury. Read more >>