Axe Go Direct Go To The Axe Tower Commercial Song Here It Goes Again by OK Go.

Unilever is running The Axe Tower, an interactive experience providing shy Japanese the opportunity to confess their affection.

Axe Go Direct: Go To The Axe Tower Commercial
Song: Here It Goes Again by OK Go


Lyrics used in the commercial
It could be ten, but then again
I can't remember half an hour since a quarter to four
Throw on your clothes, the second side of Surfer Rosa
And you leave me with my jaw on the floor, hey!

Oh, just when you think you're in control
Just when you think you've got a hold
Just when you get on a roll

Oh here it goes, here it goes, here it goes again
Oh, here it goes again
I shoulda known, shoulda known, shoulda known again
But here it goes again
Oh, oh here it goes again

It starts out easy, something simple, something sleazy
Something inching past the edge of reserve
Now through the lines of the cheap Venetian blinds
Your car is pulling off of the curb, hey!

Oh, just when you think you're in control
Just when you think you've got a hold
Just when you get on a roll

Oh, here it goes, here it goes, here it goes again
Oh, here it goes again
I shoulda known, shoulda known, shoulda known again... ...

Axe: Boys, Go Direct! Commercial
Song: Here It Goes Again by OK Go
Model: Eiko Otani (大谷英子)

Another interactive 3d movie provided for Japanese shy boys that cant confess their love to their favorite girl.. Learn more

Song: Here It Goes Again by OK Go
Released: September 25, 2006 (From the album Oh No)
Buy the song on Amazon here.

Music video by OK Go performing Here It Goes Again (The Treadmill Video). (C) 2006 EMI Music.

The music video of the song is an elaborate performance of the band dancing on treadmills in a single continuous take. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen attempts to complete the video. As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006. As of March 2010, it has been viewed over 50 million times. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video. (Source: Wikipedia)