Get ready to run for something excellent here in New York with the New Balance Urban Dash iPhone app.
New Balance: Urban Dash App Commercial
Song: On the 54 by The Dandelions
Step 1: Search for Urban Dash in the iPhone app store and download.
Lyrics used in the commercial
it was a thrilling ride
yeah you turned me on
in Berlin
i'm coming down
i'm coming back for more
a second time
i want the red-light wine
on the 54... ...
Step 2: Get a digital baton. Every day, New Balance will release digital batons into hotspots throughout NYC. Check your Urban Dash location-based app to find the latest baton. The first player within 100 feet can take it.
Step 3: Run to New Balance NY on 5th Ave. and 20th St. Beware of other players -- they can grab the baton from you if they get close enough, just like you can from them.
Song: On the 54 by The Dandelions
Released: Oct 5, 2005
Buy the song on Amazon here.
Step 4: Make it to New Balance with your digital baton to claim your prize: a free pair of exclusive NB NYC 574 shoes. The player to redeem the most batons will win a 14 karat gold baton valued at $20,000.
NYC is about to get a whole lot faster. Play the only game in the app store where you can win a 14k Gold Baton valued at $20k from New Balance, NYC. Read more >>
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