London, UK, 30th November, 2010
Play Beverages Holdings, Ltd. today announced the UK launch of Playboy Energy Drink, an invigorating formula with a premium positioning that was first launched in the United States in 2007 and is currently available in close to 20 other countries worldwide, including Australia, New Zealand, South Africa and across Eastern Europe...
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Kelly Brook: Playboy Energy Drink Commercial
Song: Composed by Jay Klos, N.Delano, J.Read, R.Ashmore For Promotional Use only.
This product provides consumers with a taste of the exhilaration that has long been associated with the Playboy lifestyle, said Sarah Haney, senior vice president, global licensing, Playboy Enterprises, Inc.
We're pleased that Playboy Energy Drink will now be available in the United Kingdom and are confident that it will enjoy the same success with consumers, retailers and the beverage distribution community that it has seen in markets around the world.
Playboy Energy Drink's official UK VIP launch event took place at London's Funky Buddha nightclub on Thursday 18th November, with newly appointed Playboy Energy Drink UK Ambassador Kelly Brook. The popular model and actress hosted proceedings along with Hope Dworaczyk,
Playboy's 2010 Playmate of the Year. Located in London's swanky Mayfair district, Funky Buddha has achieved considerable acclaim as one of the city's premiere celebrity/VIP nightlife destinations for the past nine years. Funky Buddha also bears the distinction of being the first nightclub in London to carry and sell Playboy Energy Drink, and the famous nightclub is under exclusive contract.
Playboy Energy Drink boasts subtle notes of fruit and vanilla, and contains Ginseng root, Guarana extract and Damiana leaf, ingredients that are believed to stimulate energy levels. Read more >>
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