Falabella Rock Star City Life Commercial Song Rock Star City Life by Lenny Kravitz.

Hired earlier this year by director Martin Romanella to cut Basement’s previous spot, a surreal fantasy featuring supermodel Kate Moss and a giant Rabbit, Panich proved his talent for capturing just the mood and feel that the client was going for.

Falabella Rock Star City Life Commercial
Song: Rock Star City Life by Lenny Kravitz


Lyrics used in the commercial
Walks like a man,
you think she’s older.
She understands,
she ain’t no joker.
She’s got the glam,
a Rock N’ Roller... ...

She knows that she’s got the hook
and ya gonna pay.
She got an attitude
Rock Star City Life!
She got an attitude... ...

This time around, confident in Diego’s ability to create a spot that convey Basement’s unique brand, the agency, Dittborn & Unzueta out of Santiago de Chile, hired the editor directly for the campaign’s second spot.

Song: Rock Star City Life by Lenny Kravitz
Released: August 22, 2011 (From the Album Black And White America)
Buy the song on Amazon here.

Panich traveled to Santiago de Chile to edit. After a meeting with agency creative director Tomás Dittborn to discuss what the client wanted it to communicate, he was given complete creative freedom to shape the spot. Read more >>